Content Strategy, SEO

Why is Content an Important Part of your Marketing Strategy


In this highly competitive marketing landscape, brands and companies are largely dependent on quality and informative content to gain more traction than their competitors. They invest in creating effective marketing strategies that completely revolve around content. From videos to blogs, social media posts, and infographics, no marketing strategy is accomplished without content. Insightful and consistent content marketing is a powerful tool to drive quality traffic to your website, social media engagement, developing brand presence, generating quality backlinks, and driving sales. Google’s ‘Panda’ and ‘Hummingbird’ algorithm updates are proof why high-quality, unique, and consistent blogging matters. Through this blog, we will discover why is content an important part of your marketing strategy


1. Helps educate customers.

Blogging is about delivering value to your audience. As per data, 77% of B2B marketers focus on educational content as their core marketing strategy. Creating insightful and informative content that helps your audience learn, grow, and solve a problem shows that you care for them and positions your brand as a trustful resource.

Content in the form of blogs, eBooks, videos, social media posts, webinars, and videos can help deliver value to the audience while creating brand awareness and establishing credibility for the brand. If your content delivers valuable information at the right time and to the right person, your audience considers you a more reliable source of information and starts to trust you more. That’s when they share your content, and you start earning quality backlinks.

When Google notices your content being read, shared, and backlinked, it too starts to show your result to the users who search for your keywords. That is how through content, your Google ranking starts to improve, and you see your marketing efforts getting traction, ultimately leading to sales and growth.

2. SEO

Optimizing your website and other technical strategies so that search engines like Google, Yahoo, and Bing can recognize it. Push it to the top organic search results for a relevant query is called ‘Search Engine Optimization.’ 

No SEO strategy is complete

…without content. SEO for any website starts with keywords. With manual research and a good keyword research tool, you can find out the long-tail keywords (the seed keyword and the related keywords) your website can rank for. Using these keywords, you can start to create web content and blogs that attract visitors and helps them to solve their problems. You can also do competitor research and work on keywords your competitors are ranking for.

The keywords form the basis for on-page optimization elements too, like meta-titles, meta-descriptions, heading tags, and image alt-text. Writing content as per user intent is specific to ranking in the SERPs. Why? This is because Google gives credibility to your content if it understands that your content is the best result to a user’s query (or as per their intent). 

Creating keyword-optimized, relevant, and insightful content is one part of SEO while keeping in mind the other elements like site speed, mobile responsiveness, a user-friendly website, optimized robots.txt, and structured URLs is essential too. 


3. Your content gives Credibility.

This stands true when businesses focus more on delivering value to their audience through content. As per stats, 95% of consumers assume relevant and helpful content as a trust factor when buying from a business. No doubt content is a gold mine of working your way to the top page of search results. Posting useful information in your blogs consistently that your readers find insightful and helpful, signals Google that your web page is highly informative and authoritative. 

On top of it, when readers find your content helpful, they tend to share it which helps generate quality backlinks for your web page. But, make sure to keep the voice of your content same throughout your journey of consistent blogging. All this helps improve your ranking in SERPs, leading to conversions, lead generation, and enormous growth over time. 

4. SpringBoard to your Social Media

Social media gives the perfect platform to connect with your audience. When you post relevant and useful content through social media posts, your audience tends to engage with it and reshare it. Social media channels are also a great way to drive traffic to your website.

When users relate to your posts, they might want to know more or maybe buy from you. This is where you should use CTA’s to drive this traffic to your website, blogs, or even your money page. 

The first thing to analyze here are the platforms you should post on. Facebook, Instagram, Twitter, and LinkedIn are a few famous social media platforms suitable for businesses. Analyze the platforms where most of your audience exists. For example, if you are in the skincare business, Instagram is the best platform for you, considering 

  • The vast audience interested in skincare you can find there. 
  • It gives you the freedom to post visually appealing images and videos. 
  • Instagram has millions of influencers who can benefit you with influencer marketing.

Make sure you target the audience for your marketing efforts as per the demographics of the audience you serve. 

The best strategy for posting on social media is

..through a content calendar! Organize your posts for every platform in the calendar for times your audience tends to be most active on these platforms. 

You can create fresh posts on new offerings, new product releases, any new discounts, the best way to use your products, videos on FAQs your audience might have, and many more. You can also repurpose the content from your blogs to infographics or videos. Make sure your audience relates to everything you do so that your posts garner engagement and shares. That is how your social media strategies will benefit through content to help you grow.

Wrapping Up

Content has the power to turn your brand into a thought-leader for your niche. Consistent quality blogging makes you an industry leader, and a knowledgeable source in the eyes of Google, and users trust you more for the value you deliver through your blogs.

On the other hand, social media posts help connect to your audience, giving a real face to your brand that users can relate to. But, make sure you use content with the best marketing strategies that work in your favor instead of penalizing you with plagiarism, thin content, or keyword stuffing. After this post, did you learn why is content an important part of your marketing strategy ?