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Explore expert articles, actionable guides, and proven strategies to elevate your business. Whether you’re looking for in-depth insights or practical tools, we’ve got you covered.
Your Guide to Marketing Success

Press Releases: A powerful tool to boost your business presence
Press releases are more than just announcements; they’re your secret weapon to stand out in the local business

Domina el futuro: Descubre todo sobre la Inteligencia Artificial
La Inteligencia Artificial (IA) se ha convertido en uno de los temas más apasionantes y prometedores en el

Explorando las maravillas del ChatGPT
En el dinámico y competitivo mundo del marketing digital, las empresas están en constante búsqueda de formas más
LatinX Innovation Hub en SXSW 2023
Los Hispanos constituyen la minoría más grande en los Estados Unidos y se espera que lleguen a representar
LatinX Innovation Hub event at SXSW 2023
Hispanics are the largest minority in the US and are expected to represent 28% of the population by
Orgullo hispano: Mes de la herencia hispana en USA
Como cada año desde 1988, Estados Unidos celebra del 15 de septiembre al 15 de octubre el Mes
Press Releaes & Media Coverage

Helping a Designer Redefine Her Mission—One Neurodiverse Home at a Time
What started as a simple strategy retreat turned into a complete brand awakening for Rachel Jackson Design. With guidance from OverCoffee Consulting, this interior design firm discovered its true niche.

Boutique, Minority-Owned Firm is Nothing Like a Typical Digital Marketing Agency
What began as a marketing retreat in San Miguel de Allende became a breakthrough for Rachel Jackson Design — and a reminder of how thoughtful strategy can spark meaningful change.

How Travel, Resilience, and a Global Perspective Shaped a Marketing Leader
From cross-continental moves to launching retreats and empowering women-led businesses, Paola Camacho-Bansal’s journey is a lesson in adaptability, bold leadership, and creative marketing strategy.
Podcasts

How These Co-Founders Turn Free Consultations Into $300K/Yr Retainers
Discover how two ex-finance pros turned their boutique marketing agency into a $300K/year powerhouse—starting with free consults and growing through relationships, not cold calls. Kristine and Paola share their path from friendship to full-service success, their consultative sales approach, and how they stay human in a tech-driven world.
Start Growing with Our Downloadable Guides

Master Google My Business
Learn how to optimize your Google My Business profile, rank higher in local searches, and attract more customers with our step-by-step guide.

Discover Your Secret Sauce
Uncover the unique value that sets your business apart from the competition. identify your core strengths, craft a compelling brand story, and stand out in your industry.
