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Explore expert articles, actionable guides, and proven strategies to elevate your business. Whether you’re looking for in-depth insights or practical tools, we’ve got you covered.
Your Guide to Marketing Success
Why Consistency, Niche, and Agility are Your Only Budget Maximizers in 2026
The Siren Song of the One-Month Push We get it. You’re a small business owner, and every dollar
How to Build a High-Performance SEO Strategy for Service-Based Businesses
Learn the foundational steps we use with clients to create SEO campaigns that generate traffic, leads, and loyal
Why Word-of-Mouth Referrals Start Online (Even If You Don’t Know It)
Word-of-mouth referrals have long been the gold standard of trust and credibility for any business. Traditionally, these referrals
Is Your Website Working Against You? 5 Common Mistakes That Kill SEO
Your website is your digital storefront — but if it’s outdated or poorly structured, it could be silently
The New SEO Checklist for 2025: Human-Friendly, AI-Ready
In the rapidly evolving world of search, 2025 marks a turning point. Traditional SEO strategies remain vital, but
SEO in the Age of AI: How to Stay Visible When Search Engines Don’t Look Like Google Anymore
Search is changing faster than ever. With tools like ChatGPT, Perplexity, Claude, and AI-powered browsers, many users are
Press Releaes & Media Coverage
Helping a Designer Redefine Her Mission—One Neurodiverse Home at a Time
What started as a simple strategy retreat turned into a complete brand awakening for Rachel Jackson Design. With guidance from OverCoffee Consulting, this interior design firm discovered its true niche.
Boutique, Minority-Owned Firm is Nothing Like a Typical Digital Marketing Agency
What began as a marketing retreat in San Miguel de Allende became a breakthrough for Rachel Jackson Design — and a reminder of how thoughtful strategy can spark meaningful change.
How Travel, Resilience, and a Global Perspective Shaped a Marketing Leader
From cross-continental moves to launching retreats and empowering women-led businesses, Paola Camacho-Bansal’s journey is a lesson in adaptability, bold leadership, and creative marketing strategy.
Podcasts
How These Co-Founders Turn Free Consultations Into $300K/Yr Retainers
Discover how two ex-finance pros turned their boutique marketing agency into a $300K/year powerhouse—starting with free consults and growing through relationships, not cold calls. Kristine and Paola share their path from friendship to full-service success, their consultative sales approach, and how they stay human in a tech-driven world.
Start Growing with Our Downloadable Guides
Master Google My Business
Learn how to optimize your Google My Business profile, rank higher in local searches, and attract more customers with our step-by-step guide.
Discover Your Secret Sauce
Uncover the unique value that sets your business apart from the competition. identify your core strengths, craft a compelling brand story, and stand out in your industry.