Lourdes is a seasoned real estate professional who consistently performs at the highest level serving clients in the Austin, Texas area. She relies primarily on referrals from past clients and her current sphere of influence. In doing so, she knows that an active & scheduled marketing strategy is crucial to ensuring she regularly engages with her friends, colleagues and clients to stay top of mind. Together, we planned and executed a brand new client appreciation event, a new video blog series for her email newsletter, and her “pop-by” campaign ensuring that she had numerous key touchpoints with each VIP in her database.
In studying her business, one trend we noticed was that Lourdes has many past clients who are now beginning to explore real estate as an option for diversifying their portfolio of investments. In order to educate and inform them, we created a video blog series in which she shared her unique perspective and expertise in real estate investing. This content was originally published on her website blog and distributed on social media and through her email newsletter. It also found its way into Latin Business Today, giving Lourdes further credibility in her industry and the business world at large. It will be repurposed in future projects so stay tuned!