Jeff's longstanding success through referrals meant that a website wasn't essential for drawing new clients. However, in order to grow, Personal Best Performance needed to offer additional value to current clients, while supporting the business as it expanded beyond being a "one-man show." We created a site to:
- Communicate the business's unique training approach and values
- Display the beauty, functionality, and privacy of the space clients utilize
- Offer features that clients value, such as live appointment booking and a space for workout videos
Jeff's main goal for the website was to ensure that it was as welcoming as he is, while communicating the professionalism he and his team bring to their work. We created that atmosphere on the site by implementing a convenient user experience and utilizing a lighter color palette than is typically applied to gym and fitness sites.